Soul Sweet Boutique



Minha avó sempre nos dava seu amor através da culinária.

— Thatiana Rangel,
Founder Of Soul Sweet Boutique

When Thatiana Rangel was looking to start a new business, the entrepreneur turned to the kitchens of her childhood in central Brazil for inspiration. One to put her soul into everything she does, Thatiana created Soul Sweet Boutique, a gourmet bakery featuring cakes, desserts and confections based on the recipes of important women in her life – her grandmother, godmother and dear aunts.

Established in 2019, Soul Sweet Boutique is headquartered in the Northern Ironbound section of Newark, NJ, the heart of the Brazilian community in the Garden State. The bakery doubles as a cozy café open seven days a week for breakfast and lunch, or an afternoon slice of cake and cup of tea. Soul Sweet Boutique’s kiosk at The Mills at Jersey Gardens in Elizabeth expanded the bakery’s fan base to include tourists from around the world.

In 2020, Thatiana launched an online retail shop which ships to anywhere in the U.S. Choose from the most popular flavors of their gourmet cakes in a jar and seasonal collections of brigadeiros, Brazil’s signature confection, as well as other specialties.

Thatiana along with her talented and creative bakers believe the most important ingredient is love. “I don’t want customers to enjoy our sweets just because they are delicious,” she says, “I want them to feel special.”